Introducing Alex


We are excited to bring in "Alex" toys, arts and crafts products.

Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to a lifestyle brand for creative fun. From infant to toddler to tween, Alex empowers confidence and inspires kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play.

See what our media friend has said about us: